By SJ Otto
Hugh Hefner was a revolutionary of sorts in his early days.
He wasn't on par with such heroes as Malcolm X or Martin Luther King Jr. But he
did bring down some of the more repressive rules controlling the US press. His
magazine, Playboy, was the first
major publication with nude pictures and articles about sex. Hefner ran his own
recipes for his version of the sexual revolution. He also gave controversial
public figures a voice.
He challenged US puritan laws and attitudes. That
needed to be done and Hefner did it. There have been plenty of efforts over the
years to ban Playboy, but no court
ever deemed it pornographic. Vigilante groups tried using boycotts to stop the
magazine. But it prints even today, even if they took out the centerfold.
Groups such as the National Federation of Decency and Jerry Falwell's Liberty
Foundation campaigned to persuade the 7-Eleven chains to stop carrying Playboy and other similar magazines.[1] But Playboy was always available somewhere.
Hefner built up his own philosophy on sexuality:
"Aiming to target the more
cosmopolitan and intellectual male demographic, Hefner spent the several years
developing and promoting the Playboy Philosophy, a manifesto on his ideas on
politics, and governance as well as free enterprise and the nature of man and
woman." -Yourstory.
Along with ideas on sexual liberation Hefner's publication
gave interviews on controversial public figures who rarely got treated fairly
in the US
mainstream media.[2] People
such as Timothy Leary, Malcolm X, Fidel Castro, Madalyn Murray and the
Sandinista leadership of the 1980s, were all given lengthy interviews.
Gloria
Steinem and other feminists attacked
Playboy for being sexist—and the magazine was guilty of that.
Hefner made millions on his magazine and one time he had
Playboy Clubs all across the country. He built an empire. He was a bourgeois
liberal and liberal on many issues. But he was not a radical, nor was he a
selfless hero who lived for any real cause. He lived the life of a $
multi-millionaire. He lived the good life and he lived it up.
He was not a great hero like Malcolm X. He was not really
all the far to the left. But he did contribute to press freedom on several
levels. He was a sexist pig. His magazine did not treat women and men fairly.
He treated women as sex objects.
Like many public figures Hefner was a mixed bag. He was
right about some things and wrong about others. I don't agree with those who
have condemned him solely on his treatment of women. He did some good for the
country and he deserves to be remembered for those things that he did right.
He is gone now. Today his magazine would almost seem timid
compared to others that have sprung up since
Playboy began, such as Hustler magazine. Today
there is nothing really that controversial in Playboy, with or without the pictures. In the 1950s when Playboy
began, the US
was way more conservative. Change was needed and today we have more choices,
culturally, politically and visually. For some of this we can thank Hugh
Hefner.
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